Mass Media

Mass media is any medium used to communicate to an audience. It can be through the TV, internet, radio, newspapers and etc. (Lane) An example would be from McLuhan’s Playboy Interview, the printing press which stretched mass-produced books and printed matter across Europe. A modern form of mass media would be the internet, which is a platform for news, gaming, music, video and communication. As the printed matter travelled through Europe it turned the vernacular regional languages of the day into uniform closed systems of national languages.(McLuhan) I agree that mass media tends to nationalize the local, especially with new media as it overrules existing forms.

In the past we’ve seen television dominate households as the new medium and even before that, the radio, but since the arrival of the World Wide Web, former media powerhouses have taken the backseat. Before you’d receive audio from radios, visual from television and communication from the telephone but the internet has captured those elements into one uniform system. The Internet has become our national language as numerous of citizens use it worldwide.

Lane, Beth. Suite101.com. 29 June 2007. 02 10 2009 .

McLuhan, Marshall. The Playboy Interview . 02 10 2009.