Culture Jamming

Culture jamming exposes the ways in which corporate and political interests use the media as a tool of behaviour modification. Jamming is slang term for interrupting a radio broadcast or audio portions of televisions. Culture jamming is the art of “terror-art” against the information society. One recognizable organization that does this is “Adbusters.” (Adbusters)



In this culture jam we see a woman breast feeding a baby however the baby is tattooed in logos such as MTV, Nike and Coca-Cola. The baby symbolizes our society today as we have grown up a world of consumerism and corporate interests. The mother’s breast represents large corporations as they are feeding us with products and brands while the baby is us because we are mislead to believe it is healthy and vital to our survival. The baby is tattooed in logos labelling it as the “branded baby” as we have been born with brands such as Nike, Mercedes Benz, Sony and McDonalds. They’ve apart of our lives permanently as like tattoos, we see advertisements and commercialism everywhere we go.

Adbusters. 20 Nov 2009 .